EF 50mm f/1.8 STM

Compact and lightweight—an outstanding walk-around lens Canon's EF 50mm f/1.8 STM is a great entry into the world of EOS prime lenses. With an 80mm effective focal-length on APS-C cameras, 50mm on full-frame cameras, it's an excellent prime lens for portraits, action, even nighttime photography. Its bright maximum aperture of f/1.8 helps it not only to excel in low light, but also to capture gorgeous, sharp images and movies with beautiful background blur thanks to its circular 7-blade design. An updated lens arrangement with new lens coatings helps render images with excellent color balance, plus minimized ghosting and flare. Performance is brilliant, with a stepping motor (gear-type STM) to deliver near silent, continuous Movie Servo AF for movies plus speedy, smooth AF for stills. A redesigned exterior with improved focus ring placement makes manual focus adjustments a breeze. Canon's most compact 50mm lens, the EF 50mm f/1.8 STM has a rugged metal mount, plus an improved minimum focusing distance of 1.15 ft. (0.35m) and a maximum magnification of 0.21x. Offering sharp performance for the best in movies and stills, it's a fixed focal length gem—the perfect lens for photographers and moviemakers to expand the creative possibilities with their EOS cameras.

Specifications

• Focal Length & Maximum Aperture: 50mm f/1.8
• Lens Construction: 6 elements in 5 groups
• Diagonal Angle of View: 46°
• Focus Adjustment: AF with full-time manual
• Closest Focusing Distance: 1.15 ft. / 0.35m
• Filter Size: 49mm
• Max. Diameter x Length, Weight: Approx. 2.7 x 1.5 in. / 69.2 x 39.3mm, Approx. 5.6 oz. / 159g

Sample Image

Click here for larger image

MTF Chart

Bring your vision to life with Nikon's first full-frame D-SLR to feature a tilting Vari-angle display and built-in Wi-Fi? connectivity. With pro-caliber video features inspired by the D810, the same autofocus and metering system used in the D4S and D810, a newly designed 24.3MP FX-format CMOS image sensor and EXPEED 4 image processor, the D750 delivers a feature set unlike D-SLRs its size. A monocoque design keeps the camera remarkably slim, compact and lightweight, and a control layout based on Nikon's flagship cameras makes for comfortable, intuitive handling. The D750 will deliver superb performance.

Full-frame freedom, outstanding agility and the convenience of built-in Wi-Fi®.

For those who find inspiration everywhere, who switch between stills and video without missing a beat, who want the look only a full-frame D-SLR can achieve and who love sharing their shots, the D750 is the tool to unleash your artistry. With features inspired by D4S and D810, the D750 brings dazzling image quality, cinematic video capabilities and pro-inspired handling in a nimble design with a tilting Vari-angle LCD and built-in Wi-Fi connectivity. Enthusiasts upgrading from a DX-format D-SLR will marvel at the D750's full-frame performance. Pros seeking a primary or secondary camera for fast-paced shoots will appreciate the D750's familiar handling and speed. And filmmakers looking for a compact D-SLR to bring a production to life or to capture B-Roll will find the D750 a perfect fit. The D750 is a thrilling centerpiece of an exceptional imaging system.

Ignite your creative desires

A serious tool for serious shooters

The D750 has a feature set unlike full-frame D-SLRs its size. It uses the same autofocus and metering technology as the D4S and the D810—Nikon's powerful 51-point AF system with 15 cross-type sensors and 3D Color Matrix Metering III with a 91,000-pixel RGB sensor. It's fast and responsive; shoot 6.5 fps at full resolution. And it's endlessly versatile; shoot stills in multiple formats, video with enhanced definition, smooth time-lapse sequences up to 9,999 shots in-camera and more—all with stunning sharpness and rich tonality. Open new compositional possibilities with its 3.2-inch 1,229k dot tilting Vari-angle LCD display, or use a compatible smartphone or tablet as a remote monitor for Live View shooting.

Take your passion to the next level

24.3MP FX-format sensor and EXPEED 4

Like every Nikon full-frame D-SLR, the D750 achieves a level of image quality few other manufacturers can match. Its newly designed 24.3MP FX-format CMOS image sensor is paired with EXPEED 4 image processing for fast frame rates, a low noise, wide ISO range of 100 to 12,800 (expandable up to ISO 51,200), Full HD video with enhanced definition and reduced noise at high ISO sensitivities, minimal moiré, jaggies and false colors and a Nikon first—autofocus performance down to -3EV. Paired with the versatile array of full-frame or DX-format NIKKOR lenses, the D750 is capable of telling any story you can imagine.

Shoot cinematically

Cutting edge HD video capabilities

With professional video capabilities inspired by the D810 and an array of inputs and outputs, the D750 is as well-suited for recording daily life and events as it is for filmmaking and videography. Simultaneously record uncompressed and compressed Full HD 1080 footage at 60/50/30/25/24p. Manually control ISO, shutter speed and aperture while recording—even use Power Aperture control for smooth iris transitions and Auto ISO for smooth exposure transitions. Use Highlight Display with zebra stripes to confirm exposure, apply Flat Picture Control for easier color grading in post and record at low and high angles with the 3.2-inch tilting Vari-angle LCD.

Stay connected

Built-in Wi-Fi sharing and remote control

Sharing and transferring your favorite D750 photos is fast, easy and fun. Wirelessly connect to the D750 with a compatible smartphone or tablet, browse the camera's memory card, download your favorite shots and then email them, text them or upload them to your favorite website. You can also use your smart device as a remote monitor and control for the D750—see what the camera sees and fire the shutter. For faster wireless transfers, transmit images over FTP using the WT-5A Wireless Transmitter + UT-1 Communication Unit. (Advanced shooters can use a web browser on a smartphone or tablet in HTTP mode to operate camera controls and begin Live View shooting.)

Enjoy the view

A first for a Nikon full-frame D-SLR, the D750 features a 3.2-inch 1,229 dot tilting Vari-angle LCD display. It has RGBW alignment and color balance customization, so it can be matched to an external monitor. Use it to shoot from high and low angles, to spot-select white balance during Live View shooting, to access the intuitively redesigned Info. display or to change settings quickly from the separate Photo Shooting and Movie Shooting menus. Match your view and your vision with the 100% coverage optical viewfinder, which has a bright, clear organic EL display system for making adjustments without taking your eye off the action.

Supplied Accessories

• D750 Body Only
• EN-EL15 Rechargeable Li-ion Battery
• MH-25A Battery Charger
• UC-E17 USB Cable
• AN-DC14 Strap
• BF-1B Body Cap
• DK-5 Eyepiece Cap
• DK-21 Rubber Eyecup
• NikonView NX2 CD ROM

Flagship Power, DX Agility.

Meet the new DX flagship, the Nikon D500. At first glance, it may seem unimposing, but contained within a streamlined camera body is a veritable powerhouse of processing power and technological advances. The D500 is ready to go wherever your passion leads you, capturing everything with stunning clarity, speed and resolution. From busy, low-light cityscapes to thrilling wildlife scenes and fast action shots, the D500 is the ideal companion to your wanderlust. Marvel at the clarity of its cinematic 4K UHD video. Be amazed at its ruggedness and versatility. And, once you've captured your gorgeous photos, admire them on the D500's high resolution tilt touchscreen display and share them via the built-in SnapBridge (Wi-Fi + Bluetooth) capabilities. No matter what you shoot, you can be sure that the D500 will be up to the task, time and time again.

Small, Yet Powerful

Your favorite travel companion

The sleek and beautiful D500 goes anywhere you go, bringing along stunning resolution and performance. Packing a lot of power into a smaller camera body thanks to its DX sensor means you can take advantage of the smaller and lighter DX lenses in the NIKKOR line, and when you're travelling, every ounce counts. The best part is, there's no need to sacrifice image quality to gain portability. The D500 strikes the perfect balance with its 20.9 megapixel CMOS sensor, and is ready to capture the exquisite details, colors, and textures this world has to offer. With the D500 at your side, whether you're hiking through the lush landscapes of New Zealand or on safari in Africa, it will be ready to go, effortless and unobtrusive.

The NIKKOR Legacy

Unleash the full potential of the D500

Like every Nikon DSLR, the D500 is best paired with legendary NIKKOR lenses which provide unequalled clarity and versatility. The NIKKOR legacy is unmatched--there's a reason over 95 million have been sold to date. Each lens offers a different view from which to capture your memories. Shooting landscapes or portraiture? The fast AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR could prove to be your best friend. Or, extend your range with the lightweight AF-S DX NIKKOR 55-200mm f/4-5.6G ED VR II, ideal for shooting sports, parades or distant architecture. No matter your choice, pairing the Nikon D500 with renowned NIKKOR lenses is a recipe for success.

A Peek Under the Hood

Bursting with new technology

The new D500 is a technical marvel, the fruit of Nikon's tireless strides towards producing the world's greatest cameras. To preserve life's most fleeting moments, you need a camera with incredible speed. The EXPEED 5 processor in the D500 opens up a world of possibilities, processing images fast enough to allow up to 10 frames per second so you don't miss a moment of the action. The new Multi-CAM 20K autofocus system provides 153 AF points including 99 cross type points, which together enable you to create images that match your vision. It is also the first Nikon DX camera to utilize the new XQD memory card technology, which provides faster read/write and transfer speeds to fully take advantage of the D500's speed. Not quite ready to upgrade to XQD? That's no problem, as the D500's dual memory card slots can accept SD media as well. Although compact in size, the D500 certainly packs a punch.

Not Afraid of the Dark

There's so much more to see

Not much light to go around? The D500 makes the most out of every bit of available light, giving you the flexibility to produce high quality images in dark environments. With a native ISO range of 100 - 51,200, expandable to Lo 1 and Hi 5 (50 - 1,640,000 equivalent), the versatile D500 is not intimidated by difficult low-light conditions, down to -4 EV. Rich details emerge from the shadows to produce unrivaled quality found only with Nikon cameras and lenses.

Laughs in the Face of Danger

As tough as you need it to be

They say that good things come in small packages, and the D500 is no exception. A powerful but smaller sibling of the D5, the D500 features the same durable, rugged build and ergonomics you've come to associate with Nikon DSLRs. Built with rugged magnesium alloy and carbon fiber materials, and featuring dust and water-drop resistance you'll have peace of mind even when shooting in extreme environments. The D500 also leverages a 3.2-inch 2,359k-dot tilting RGBW LCD touchscreen, making it easy to get the shot even from high or low angles.

Your images. The world. Connected.

Don't wait to show off your best shots

Now, sharing your amazing photos is easier than ever - the D500's SnapBridge functionality enables multiple built-in connectivity options. Liberated from the constraints of connecting wires, you can transfer your images to a compatible smart device from anywhere in the world using Bluetooth Low Energy (BLE) technology to eliminate the barrier between your camera and smart device. As an added benefit, the D500's built-in Near Field Communication (NFC) capability makes it a breeze to connect the camera to your compatible smart device while the built-in Wi-Fi capability allows for faster wireless image transfer. For those looking for an even faster transfer solution, the D500 is also compatible with the optional WT-7A, enabling transmission of files to an FTP server or computer at speeds of up to 866.7 Mbps.

Supplied Accessories

• EN-EL15 Rechargeable Li-ion Battery
• MH-25A Battery Charger
• USB Cable Clip
• HDMI Cable Clip
• DK-17 Eyepiece
• UC-E22 USB Cable
• AN-DC17 Strap
• BF-1B Body Cap
• U.S. Warranty
• User's Manual

Technology

Additional Features

2014 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony is not responsible for typographical and photographic errors. Features and specifications are subject to change without notice.

Sony, BIONZ X, Exmor, InfoLITHIUM, Memory Stick, Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo, the Memory Stick logo, PlayMemories Home, PlayMemories Mobile, PlayMemories Camera Apps, PlayMemories Online, Remote Commander, SteadyShot, SteadyShot INSIDE, Smile Shutter, Stamina, Theatre Sync, Sweep Panorama, Xtra Fine LCD and the Sony logo are trademarks of Sony. AVCHD is a trademark of Panasonic Corporation and Sony Corporation. Microsoft, Windows is a trademarks of Microsoft Corporation. Mac OS and iMovie are trademarks of Apple Computers, Inc. HDMI is a trademark of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners.

Moments in Reach

Whether you’re taking a vacation, celebrating a special family occasion or just having some everyday fun, the slim and sleek PowerShot SX620 HS camera is ready for your next shot. Enjoy the versatility of a powerful 25x (25–625mm) Optical Zoom for subjects both near and far. Equipped with Intelligent IS for optimized image stabilization, it helps capture everything from lovely close-ups to distant sights virtually shake-free, with confidence. You can then show off your photos with built-in Wi-Fi* and NFC**, which lets you transfer them to your compatible devices and upload to select social networking sites for your family, friends and the world to see. Stunning image quality comes via a 20.2 Megapixel*** CMOS sensor and the DIGIC 4+ Image Processor for beautiful shots whether you’re picnicking during the day or camping at night. If videos are more your thing, rest assured they’ll have gorgeous detail with 1080p Full HD video at your fingertips. With the PowerShot SX620 HS camera, you can relax knowing you can capture subjects far off in the distance.

* Compatible with iOS versions 7.1/8.4/9.0, Android smartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.

** Compatible with Android smartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1.

*** Image processing may cause a decrease in the number of pixels.

Powerful 25x Optical Zoom with Intelligent IS helps optimize image stabilization for virtually shake-free images.

25x Optical Zoom (25–625mm)

With the PowerShot SX620 HS camera in hand, you’ll be impressed at the zooming capabilities of this slim, compact digital camera. The amazing 25x Optical Zoom lens packs high zoom power into a slim design to get you down on the field, high atop a skyscraper, deep into a landscape and much more. The camera’s advanced technology helps ensure that images and videos are captured in outstanding quality, with Intelligent IS that chooses the stabilization method that matches the shooting conditions, so images are virtually shake-free in a wide variety of situations.

Intelligent IS

Intelligent IS analyzes camera movement and applies a suitable shake correction method for the shooting situation. For stills, the system selects from Normal IS, Panning IS, Macro (Hybrid) IS and Tripod modes. When shooting video, the system selects from Dynamic IS, Powered IS, Macro (Hybrid) IS and Active Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make effective IS settings to help capture a steady image.

Built-in Wi-Fi* and NFC** allows for easy sharing and transferring of images and videos.

Built-in Wi-Fi Technology Makes Sharing Quick and Easy

Built-in Wi-Fi technology allows for on-the-go convenience when you want to share your photos and videos with friends and family. Easily post your images to select social networking and media sites – Facebook, Twitter, YouTube, Flickr, and Google Drive – through CANON iMAGE GATEWAY^† directly from your PowerShot SX620 HS camera, or save them to the online photo album to share anytime, anywhere. The camera can also connect directly to both compatible iOS and Android devices*, and upload images via the Canon Camera Connect app* without a computer. You can control the destination of your uploads to share with everyone or to select groups, and even add comments. Sharing video is also easy with Wi-Fi equipped PowerShot cameras, which record video using the easy-to-share MP4 format. Wi-Fi capability makes posting in real time possible, so you can keep everyone up to date with photos and video even as events unfold. Wi-Fi technology also allows you to transfer images to other Wi-Fi equipped PowerShot cameras or print your photos directly to a PictBridge (Wireless LAN) certified printer. Thanks to the newly added Wi-Fi Button, you can now connect in both Shooting mode and Playback mode for quick and easy operation. You can even turn on the camera and connect at the same time with just one press of the button, helping you get right to sharing and managing your files when you like.

Built-in NFC (Near Field Communication) Technology

PoowerShot digital cameras with built-in NFC (Near Field Communication) technology provide fast connectivity with a single tap. Simply touch the NFC icon on your camera to your compatible Android device**, and the Camera Connect app* will launch automatically for quick, easy sharing of your images. Built-in NFC technology also makes it simple to install the app. If the app hasn't been installed yet, once you touch the devices together for the first time, the download screen will display automatically. Simply touch the camera against an NFC-equipped device with the Canon Camera Connect app* installed, and a Wi-Fi connection is established – no camera operations required. Even if your camera is off, NFC turns the camera on and establishes the connection (confirming the camera’s nickname and privacy settings before the first connection is required).

Image Sync Function

In addition to wirelessly transferring photos and videos through CANON iMAGE GATEWAY^† to your computer, you can now view and download them from your compatible smartphone.^†† Take them where you like, when you like, and use your familiar smartphone operations to view and share them.

Remote Shooting with the Camera Connect App

With the built-in Wi-Fi on the PowerShot SX620 HS camera, you can use your compatible smartphone or tablet* to remotely control the camera. Simply connect wirelessly to your device and access the Canon Camera Connect app*. Your device will show a live image of the camera's capture – ideal for a commemorative group photo, wildlife shots and all kinds of situations. The camera’s versatile 25x Optical Zoom, flash, self-timer and shutter are all under your control, with images being saved to your camera as usual.

* Compatible with iOS versions 7.1/8.4/9.0, Android smartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.

** Compatible with Android smartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1.

^† One-time registration is required on CANON iMAGE GATEWAY online photo album.

^†† With the download of the free Canon Online Photo Album app. The images and videos utilizing Image Sync can be viewed and downloaded with your smartphone or tablet within 30 days.

20.2 Megapixel*** CMOS sensor with DIGIC 4+ Image Processor helps deliver stunning image quality even in low light.

20.2 Megapixel High-Sensitivity CMOS Sensor

The PowerShot SX620 HS camera employs a 20.2 Megapixel*** High-Sensitivity CMOS sensor, which delivers powerful imaging performance and is optimized for use in compact cameras. Utilizing a sophisticated light-capturing design, it provides high sensitivity for high ISO capture with reduced noise. It's also incredibly fast, capable of rapidly capturing and moving image data to the processor, as well as enabling fast continuous shooting and fast autofocus.

*** Image processing may cause a decrease in the number of pixels.

DIGIC 4+ Image Processor

The Canon DIGIC 4+ Image Processor powers the PowerShot SX620 HS camera’s advanced functions and capabilities. Its accelerated processing speed creates fast, responsive performance, for a shooting experience that can be smooth and natural. The DIGIC 4+ Image Processor also helps enhance image quality by shortening the processing of high ISO shots by almost 60% compared to the DIGIC 4 Image Processor. This helps reduce noise for brilliant color, smooth gradations and beautiful detail even in low light.

Capture spectacular 1080p Full HD video.

The PowerShot SX620 HS camera is designed to make beautiful, creative video capture easy and fun. Image quality is luminous and lifelike in 1080p Full HD with a smooth frame rate of up to 30p. MP4 format, ideal for sharing and playing on mobile devices, is also available. Dynamic IS offers image stabilization that can correct strong camera shake that can occur when you shoot while running or walking backward.

Large 3.0-inch LCD (approx. 922,000 dots) allows easy viewing even from a wide angle.

The large, 3.0-inch high-resolution LCD screen makes it easy to both frame and review your shots. A resolution of approximately 922,000 dots helps make even small details clear, and images are viewable even from a wide angle, so showing others what you've captured is easy, too.

Hybrid Auto lets you record up to four seconds of video before each image you capture, then automatically combines each clip and still into a quick video recap of the day.

Hybrid Auto records up to four seconds of video every time you shoot a still image, then automatically joins the clips and pictures* into a video that captures the essence of special days: vacations, important occasions or any time you’re shooting many shots in a day. In this mode, Hybrid Auto automatically recognizes the scene and optimizes camera settings for incredibly high image quality. The resulting 720p HD video is properly exposed, crisp and steady, so your “highlight reel” is stunningly beautiful.

* Pictures can be withheld from the resulting video via menu settings.

Smart AUTO intelligently selects the proper settings for the camera based on predefined shooting situations to help you create the best possible image.

Smart AUTO

Smart AUTO is a sophisticated Canon technology that makes getting that great shot as simple as pressing the shutter button. It automatically detects scenes by assessing various factors in both the background and the subject. Detected scenes are analyzed using predefined shooting situations*. The camera then makes optimal settings to help facilitate incredible image capture, whether you’re shooting stills or video. With Smart AUTO, all you have to do is frame your shot and capture away.

* 32 predefined shooting situations for still images, and 21 predefined shooting situations for videos.

Shooting Modes

PowerShot cameras offer shooting modes that make it easy to take impressive photos in a wide range of shooting situations by providing intelligent presets with optimized settings.

Creative Shot mode uses composition, color and lighting from your original image to create unique images with an artistic flair.

Not only is the PowerShot SX620 HS camera a stylish powerhouse, the camera also enables you to easily create artistic images with Creative Shot mode. In Creative Shot mode, the camera captures the original composition, automatically produces and saves five additional copies of the image and uses advanced Canon technologies to apply any of 46 filter options based on the individual scene, subject and exposure. Filter choices are grouped into Retro, Monochrome, Special and Natural categories to make exploring the world of artistic photography fun and easy, or you can simply select Auto to access the full range of effects. With Creative Shot mode, the result can lead to stunning artistic photos that are ideal for sharing.

Enable the Auto Zoom feature and the camera will automatically zoom in to help frame your subject and help keep it in focus.

Now, beautifully framed shots using the powerful 25x Optical Zoom are as easy as pressing the Auto Zoom button. With Auto Zoom, the camera automatically determines the correct size and framing by detecting the number of subjects. The system also detects faces that are too small, then zooms in to the proper length. Auto Zoom is a great feature for spontaneous everyday shooting, and especially useful for times when someone else (even a child) is using your camera, for instance at a tourist spot.

Powerful Zoom. Epic Close-ups.

Unleash the power of high zoom, high performance and Canon's advanced technology. The PowerShot SX540 HS is a versatile and easy-to-use camera for virtually anyone who wants to capture their favorite subjects, from family get-togethers to amazing safaris, to school plays and the beautiful moments of life in between. Whether you're capturing something up close or in the distance, you'll be able to get the shot you want with its incredible 50x (24–1200mm) zoom power. Both still images and high-quality 1080p Full HD video are bound to impress even in low-light situations thanks to a new 20.3 Megapixel* High-Sensitivity CMOS sensor and the powerful DIGIC 6 Image Processor, which together create the Canon HS System. What's more, Canon's sophisticated wireless connectivity means you can share your favorite images and videos with whomever you like, as well as easily transfer them to other compatible devices. Improved Zoom Framing Assist makes capturing those faraway moments even easier with the new "Lock" feature, which helps ensure your subject is sharp and in the center of the frame. Working together with Face ID, the PowerShot SX540 HS's Auto Zoom has also been improved for better framing of your family and friends. Near or far, the amazing zoom and high power of the PowerShot SX540 HS is on hand to help capture the pictures you want.

* Image processing may cause a decrease in the number of pixels.

Powerful 50x Optical Zoom with Optical Image Stabilizer for outstanding optical performance

50x Optical Zoom (24–1200mm)

Once you experience the reach and versatility of this camera's astonishing 50x Optical Zoom, you'll wonder how you ever did without it. From sporting events to travel highlights, wildlife to landscapes, the powerful zoom lets you capture the details that make your photography stand out. Not only will you have the ability to move in to the shot you want, but you'll also be able to capture those shots with incredible Canon quality. The camera's secure ergonomic grip makes steady handheld shooting easy and comfortable, while Intelligent IS analyzes the shooting situation and applies advanced stabilization technology to help keep images clear and virtually shake-free in a wide variety of conditions.

Intelligent IS

Intelligent IS analyzes camera movement and applies a suitable shake correction method for the shooting situation. For stills, the system selects from Normal IS, Panning IS, Macro (Hybrid) IS and Tripod modes. When shooting video, the system selects from Dynamic IS, Powered IS, Macro (Hybrid) IS and Active Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make effective IS settings to help capture a steady image.

20.3 Megapixel* CMOS sensor with DIGIC 6 Image Processor helps deliver stunning image quality even in low light

20.3 Megapixel* High-Sensitivity CMOS Sensor

The PowerShot SX540 HS camera employs a 20.3 Megapixel* High-Sensitivity CMOS sensor, which delivers powerful imaging performance and is optimized for use in compact cameras. Utilizing a sophisticated light-capturing design, it provides high sensitivity for high ISO capture with reduced noise. It's also incredibly fast, capable of rapidly capturing and moving image data to the processor, as well as enabling fast continuous shooting and fast autofocus.

* Image processing may cause a decrease in the number of pixels.

DIGIC 6 Image Processor

The PowerShot SX540 HS camera is equipped with the DIGIC 6 Image Processor, which helps boost image quality in both stills and video. Improved light sensitivity allows for higher resolution with less noise when shooting in dark conditions, and Dynamic IS detects and compensates for tilt and parallel movement (shift blur) to help create video that's virtually free of distortion. The processor also enhances the performance capabilities of the PowerShot SX540 HS camera, enabling high-speed, high-quality continuous still image shooting at up to 6.0 frames per second. And video recording is impressive as ever, as the DIGIC 6 Image Processor enables Full HD at 60p, as well as MP4 recording. Highly compressed MP4 video not only preserves space on your memory card but also improves playback on compatible mobile devices. Plus, with MF Peaking possible thanks to the DIGIC 6 Image Processor, you'll have a pro-level focusing tool at your disposal.

Built-in Wi-Fi and NFC allows for easy sharing and transferring of images and videos

Built-in Wi-F Technology Makes Sharing Quick and Easy

Built-in Wi-Fi technology allows for on-the-go convenience when you want to share your photos and videos with friends and family. Easily post your images to social networking and media sites – Facebook, Twitter, YouTube, Flickr, and Google Drive – through CANON iMAGE GATEWAY* directly from your PowerShot SX540 HS camera, or save them to the online photo album to share anytime, anywhere. The camera can also connect directly to both compatible iOS** and Android™ devices***, and upload images via the free Canon Camera Connect app** without a computer. You can control the destination of your uploads to share with everyone or to select groups, and even add comments. Sharing video is also easy with Wi-Fi equipped PowerShot cameras, which record video using the easy-to-share MP4 format. Wi-Fi capability makes posting in real time possible, so you can keep everyone up to date with photos and video even as events unfold. Wi-Fi technology also allows you to transfer images to other Wi-Fi equipped PowerShot cameras or print your photos directly to a PictBridge (Wireless LAN) certified printer. Thanks to the newly added Wi-Fi Button, you can now connect in both Shooting mode and Playback mode for quick and easy operation. You can even turn on the camera and connect at the same time with just one press of the button, helping you get right to sharing and managing your files when you like.

Built-in NFC (Near Field Communication) Technology

PowerShot digital cameras with built-in NFC (Near Field Communication) technology provide fast connectivity with a single tap. Simply touch the NFC icon on your camera to your compatible Android™ device***, and the Camera Connect app will launch automatically for quick, easy sharing of your images. Built-in NFC technology also makes it simpler to install the app. If the app hasn't been installed yet, once you touch the devices together for the first time, the download screen will display automatically. Simply touch the camera against an NFC-equipped device with the Canon Camera Connect app** installed, and a Wi-Fi connection is established – no camera operations required. Even if your camera is off, NFC turns the camera on and establishes the connection (confirming the camera's nickname and privacy settings before the first connection is required).

Image Sync Function

In addition to wirelessly transferring photos and videos through CANON iMAGE GATEWAY* to your computer, you can now view and download them from your compatible smartphone.**** Take them where you like, when you like, and use your familiar smartphone operations to view and share them.

Remote Shooting with the Camera Connect App

With the built-in Wi-Fi on the PowerShot SX540 HS camera, you can use your compatible smartphone or tablet** to remotely control the camera. Simply connect wirelessly to your device and access the free Canon Camera Connect app**. Your device will show a live image of the camera's capture – ideal for a commemorative group photo, wildlife shots and all kinds of situations. The camera's versatile 50x Optical Zoom, flash, self-timer and shutter are all under your control, with images being saved to your camera as usual.

* One-time registration is required on CANON iMAGE GATEWAY online photo album.
** Compatible with iOS versions 7.1/8.4/9.0, Android smartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.
*** Compatible with Android smartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1.
**** With the download of the free Canon Online Photo Album app. The images and videos utilizing Image Sync can be viewed and downloaded with your smartphone or tablet within 30 days.

Capture spectacular 1080p Full HD video at 60p with stereo sound

The PowerShot SX540 HS camera is designed to make beautiful, creative video capture easy and fun. Image quality is luminous and lifelike in 1080p Full HD, with selectable frame rates of 60p and 30p to match the situation and end use. MP4 format, ideal for sharing and mobile devices, is also available. Dynamic IS offers 5-axis image stabilization that corrects even the strong camera shake that happens when you shoot while running or walking backward.

Zoom Framing Assist now features a lock button option for quick and accurate subject recognition

With its 50x Optical Zoom lens, the PowerShot SX540 HS camera has the telephoto reach to capture subjects a long distance away. At maximum telephoto, however, it can be challenging to track a moving subject. The Zoom Framing Assist seek function makes it much easier to use the camera's powerful zoom lens. When you press and hold the Zoom Framing Assist button, the camera will automatically zoom out to include a wider angle of view, enabling you to more easily locate your moving subject. Once you find it, releasing the button will cause the lens to return to its original zoom position, intelligently keeping the subject in focus until you're ready to shoot and capture the perfect close-up moment. You can even make zoom adjustments while the button is pressed, with an animated assist frame that makes viewing easy. When the button is released, the lens will return to the adjusted zoom position. And with the Zoom Framing Assist Lock, the camera will use image stabilization techniques to lock onto and automatically track a subject, keeping them in the center of the frame until you're ready to capture the ideal close-up shot. Zoom Framing Assist can now be turned on and off with the simple press of a button, allowing for easy and automatic subject selection.

Zoom Framing Assist offers a seek assist function that detects when you're panning (for instance, to search for the location of a soccer ball) and automatically zooms out to help; stop panning, and the zoom returns to its original position. Zoom Framing Assist keeps your subject's face the same size in your frame no matter how they move. Tap the Zoom Framing Assist function button to detect your subject's face. As your subject retreats and advances the camera automatically zooms in and out so their face remains the same size. It's especially useful for capturing the expressions of fast-moving children. The feature has been further enhanced by letting you choose the subject's size: choices include face, upper body, whole body, manual or off for superior assistance and control. And, for even more convenience, all Zoom Framing Assist functions are also available when shooting video.

Large 3.0-inch LCD (approx. 461,000 dots) allows easy viewing even from a wide angle

The large, 3.0-inch high-resolution LCD screen makes it easy to both frame and review your shots. A resolution of approximately 461,000 dots helps make even small details clear, and images are viewable even from a wide angle, so showing others what you've captured is easy, too.

Hybrid Auto lets you record up to four seconds of video before each image you capture, then automatically combines each clip and still into a quick video recap of the day

Hybrid Auto records up to four seconds of video every time you shoot a still image, then automatically joins the clips and pictures* into a video that captures the essence of special days: vacations, important occasions or any time you're shooting many shots in a day. In this mode, Hybrid Auto automatically recognizes the scene and optimizes camera settings for incredibly high image quality. The resulting 1080p HD video is properly exposed, crisp and steady, so your "highlight reel" is stunningly beautiful.

* Pictures can be withheld from the resulting video via menu settings.

Story Highlights enables the camera to automatically compile images and videos from a certain day or event into a mini highlight reel with music and effects

View your still images and video* as a fun short story with the Story Highlights feature on the PowerShot SX540 HS camera. Improved for convenience, you can choose to have the camera create this reel automatically by using advanced algorithms to classify your images according to date, event or people, then compiling a short video of approximately three minutes** with suitable background music and color effects applied. You can also customize your Story Highlights reel for a fun, unique video. Story Highlights BGM lets you add background music (choose from three pre-loaded songs) to the clips that Story Highlights automatically generates, for a new level of emotive expression. It's all done in camera, without the need for any additional software. Easily access and enjoy your Story Highlights – simply press the Story Highlights button to start creating your highlight album. The Story Highlights album can be saved to the camera's memory card for quick replay and also shared with the PowerShot SX540 HS camera's built-in Wi-Fi technology.

* Videos must be shot in Hybrid Auto or Short Clip.
** Length of highlight video varies according to the photos and videos added to the Story Highlights album.